Designing the website for Excel Equities, LLC centered on establishing a strong digital presence for this startup in real estate investment. Excel Equities offers accredited investors the opportunity to invest in value-add Class B and C retail assets throughout Ohio. The website features a clean, modern layout with intuitive navigation, professional typography, and a cohesive color palette that builds trust and credibility. Key elements include a structured investor-focused design, concise messaging, and strategic visuals that highlight the company’s approach to acquisition, repositioning, and growth.​​​​​​​

The color palette for Excel Equities’ brand identity combines navy blue and white to create a simple, classic, and professional aesthetic.  This carefully selected scheme conveys trust, stability, and sophistication—key qualities in the investment and real estate industry.

For Excel Equities’ website, the logo typography features Copperplate, a bold, serif typeface that displays professionalism and reliability.  This typeface reinforces the company’s strength in real estate investment.

The website body typography utilizes Source Sans Variable, a clean, sans-serif font that ensures readability and a modern, business-oriented aesthetic. Its crisp, geometric structure enhances clarity, allowing key investment insights to stand out.

Check out the website here!