During my freelance social media marketing work, I design and write engaging content that supports brand awareness, community growth, and platform performance. From graphics to captions, each asset is created with intention—balancing visual appeal, clarity, and consistency to ensure the brand shows up cohesively across channels.

Working within established brand guidelines, I adapt both newly created assets and previously designed agency materials to align with the brand’s personality and voice. Defined by being simple, colorful, approachable, fun, and casual, the brand’s identity avoids unnecessary complexity while remaining engaging, friendly, and easy to understand.

Following Projector’s brand guidelines, the color palette focuses on black, blue, gray, and turquoise, creating a clean yet energetic foundation. Also following the brand guidelines, Montserrat, a classic geometric sans-serif typeface, reinforces readability and consistency across posts while supporting a modern, approachable aesthetic.

Beyond design, I research competitor strategies, platform trends, and relevant hashtags to inform creative direction and optimize reach. I collaborate closely with the founder and CEO to develop and execute social media campaigns that feel authentic, on brand, and strategically aligned—resulting in content that is not only visually engaging, but purposeful and effective.