For the merchandise design contest for the 2026 Breakaway Music Festival, I created apparel concepts intended for large-scale production and real-world fan wear. The contest required translating creative ideas into designs that could function effectively on physical merchandise while aligning with the provided guidelines. Each concept balanced creativity with practical considerations, such as print placement, scalability, and adaptability across multiple apparel types. I focused on developing graphics that captured the high-energy, music-focused spirt of the festival.

This contest was a great opportunity to bring my love for music and design together in a meaningful, creative way. My concepts incorporated energetic festival visuals — disco balls, DJ tables, headphones, dancing crowds, and bright stage lighting — to capture the atmosphere and movement that make live shows memorable. Designing for this contest allowed me to translate that excitement into wearable graphics while still thinking about composition, clarity, and audience appeal. It reinforced how much I enjoy creating work that connects emotionally with viewers while functioning in a real-world setting, blending personal passion with purposeful design execution.