During my marketing internship, I developed creative assets rooted in strong brand consistency and compliance standards. Working within regulated marketing guidelines, every design adhered to required disclosures and compliance specifications while maintaining a clean, engaging visual identity across digital and print materials.

Following Crosscountry Mortgage brand guidelines, the color palette focuses on sky blue, black, and white, and accent colors—forest green, ocean, and tangerine—are incorporated selectively to add depth, visual interest, and emphasis while preserving brand integrity. Also following the brand guidelines, Visby and Montserrat ensure readability, hierarchy, and consistency across all marketing materials.

This internship experience strengthened my ability to balance creativity with precision while producing real-world marketing designs that loan officers actively use and that customers and business partners regularly see. It reinforced the importance of designing with both compliance and end users in mind, ensuring each asset is functional, trustworthy, and on brand.

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